Posted in: Social Networks

Twitter’s ad revenue expected to reach $1 billion in 2014

Twitter is one of the most widely used social networks and the website currently has more than 200 million active users with more than 400 million tweets per day. The ad revenue of the popular social networking website is expected to reach new heights in 2014 as Twitter’s mobile advertisement revenue is on the rise and has resulted in 53% of Twitter’s ad revenue in the recent times, according to eMarketer.

The ad revenue of the third most popular social networking website is expected to reach $582.8 million by the end of this year, out of which $308.9 million are anticipated to come from mobile ads. However, the figures are bound to change in 2014 as analysts predict the revenues to reach $1 billion.

Twitter’s revenue in 2015 is seen to reach $1.33 billion, a 33% hike from the previous year. The social networks targeted marketing and its improved reach is said to be attracting advertisers and the recently launched advertisement API also allows the advertisers to reach out audiences with more relevant ads.

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